Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Avoiding pitfalls and maximising long-term value for your MarTech migration
By its very nature, marketing has always been driven by [...]
Introducing the Fractional Head of MarTech
In my storied career in the world of databases, customer [...]
The long and winding road to customer centric marketing
While attempting to navigate a well known restaurant booking site, [...]
Dispelling the Myth – no-one ever got fired for hiring the big four
I was re-reading a very interesting Forbes article from 2016 [...]
Reimagining CX – Building Customer Advocates
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry [...]
Loopholes in Marketing Automation – The Case for Real-Time
I was speaking at a conference recently on the subject [...]
Key marketing takeaways from the FCA’s latest updates on Consumer Duty
On 20th February 2024, the Financial Conduct Authority (FCA) has [...]
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in [...]
Sins of the Father: how to learn from the past and clear up MarTech messes
As part of an ongoing exploration of MarTechnical procurement and [...]
